Marketing & PR Books

Godin, S. (2003). Purple cow: Transform your business by being remarkable. New York: Portfolio.

Kirby, J. (2006). Connected marketing: The viral, buzz and word of mouth revolution. Oxford: Butterworth-Heinemann.

Scott, D. M. (2007). The new rules of marketing and PR: How to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly. Hoboken, N.J.: John Wiley & Sons.

Sernovitz, A. (2009). Word of mouth marketing: How smart companies get people talking ([Rev. ed.). New York: Kaplan Pub..

Thomas, L. (2011). The McGraw-Hill 36-hour course online marketing. New York: McGraw-Hill.

Trout, J., & Rivkin, S. (2008). Differentiate or die: Survival in our era of killer competition (2nd ed.). New York: Wiley.

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